How about this? R.A.K (random acts of kindness) is the new top consumer trends for the year. KLM started with this campaign last year, with great results. Social media networks are also a great way to promote this new trend, as anyone can join in and do their good deed for the day :-)
It has so far proven to be great for marketing as consumers are craving that special, personal touch. It also enables us to make a difference in each others lives, and our own with surprisingly little effort! Following below is how KLM made use of this very effectively!
Dutch airline KLM’s ‘How Happiness Spreads’ Foursquare-based campaign employed a ‘Surprise Team’ to give passengers tailored, unexpected gifts at the airport. Throughout November 2010, as soon as someone checked-in at a KLM Foursquare location within its network of airports, the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew. For instance, one traveler tweeted he would miss a PSV Eindhoven football game while he was in New York. The Surprise Team, accordingly, gave him a Lonely Planet guide book of NYC with all the football bars highlighted in blue.
How would you like to make a difference?
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