How about this? R.A.K (random acts of kindness) is the new top consumer trends for the year. KLM started with this campaign last year, with great results. Social media networks are also a great way to promote this new trend, as anyone can join in and do their good deed for the day :-)
It has so far proven to be great for marketing as consumers are craving that special, personal touch. It also enables us to make a difference in each others lives, and our own with surprisingly little effort! Following below is how KLM made use of this very effectively!
Dutch airline KLM’s ‘How Happiness Spreads’ Foursquare-based campaign employed a ‘Surprise Team’ to give passengers tailored, unexpected gifts at the airport. Throughout November 2010, as soon as someone checked-in at a KLM Foursquare location within its network of airports, the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew. For instance, one traveler tweeted he would miss a PSV Eindhoven football game while he was in New York. The Surprise Team, accordingly, gave him a Lonely Planet guide book of NYC with all the football bars highlighted in blue.
How would you like to make a difference?
Thursday, January 20, 2011
Signal Hill Fun :-)
Check out our new photo's from the moonless "full moon Signal Hill Hike" ... totally stunning scenery :-)
New Iphone Application for your safety ..
Among the many new capabilities enabled by mobile technologies, personal safety is perhaps one of the more intriguing. We've seen Dutch Onna-onna's SMS service alerting customers to icy conditions; then, too, there's Aha Mobile's iPhone app allowing drivers to warn one another of upcoming hazards, and CiviGuard's mobile app service for location-specific disaster alerts. The latest spotting? Bluelight, a free iPhone app that notifies friends and family when a user doesn’t arrive at his or her destination as planned.
Created by Chicago-based Sandbox Industries, Bluelight users begin by telling the app how much time they need to get to their destination on a particular occasion, such as a late-night trip home. They also designate a friend or family member for the application to contact if it's necessary. Then, assuming they arrive at their destination as planned, they simply check in with Bluelight and their contact won’t be bothered. If they don’t check in, however, Bluelight will send a text message or email to the contact with the user's most recent location in the form of GPS coordinates plotted on a map. That person can then reach out to make sure everything is OK. Bluelight also offers a “Send Alert Now” button as an alternative to waiting for the application's timer.
Launched in January 2011, Bluelight is available for free download from Apple's App Store. Development-minded entrepreneurs: how can you harness mobile technology to further the cause of personal safety...?Some fun .. or not so fun .. home remedies
AMAZINGLY SIMPLE HOME REMEDIES:
1. IF YOU'RE CHOKING ON AN ICE CUBE, SIMPLY POUR A CUP OF BOILING WATER
DOWN YOUR THROAT. PRESTO! THE BLOCKAGE WILL INSTANTLY REMOVE ITSELF.
2. AVOID CUTTING YOURSELF WHEN SLICING VEGETABLES BY GETTING SOMEONE ELSE
TO HOLD THE VEGETABLES WHILE YOU CHOP.
3. A MOUSE TRAP PLACED ON TOP OF YOUR ALARM CLOCK WILL PREVENT YOU FROM
ROLLING OVER AND GOING BACK TO SLEEP AFTER YOU HIT THE SNOOZE BUTTON.
4. IF YOU HAVE A BAD COUGH, TAKE A LARGE DOSE OF LAXATIVES. THEN YOU'LL BE
AFRAID TO COUGH.
5. YOU ONLY NEED TWO TOOLS IN LIFE - Q20 AND DUCT TAPE. IF IT DOESN'T
MOVE AND SHOULD, USE THE Q20. IF IT SHOULDN'T MOVE AND DOES, USE THE DUCT
TAPE.
6. REMEMBER - EVERYONE SEEMS NORMAL UNTIL YOU GET TO KNOW THEM.
7. IF YOU CAN'T FIX IT WITH A HAMMER, YOU'VE GOT AN ELECTRICAL PROBLEM.
1. IF YOU'RE CHOKING ON AN ICE CUBE, SIMPLY POUR A CUP OF BOILING WATER
DOWN YOUR THROAT. PRESTO! THE BLOCKAGE WILL INSTANTLY REMOVE ITSELF.
2. AVOID CUTTING YOURSELF WHEN SLICING VEGETABLES BY GETTING SOMEONE ELSE
TO HOLD THE VEGETABLES WHILE YOU CHOP.
3. A MOUSE TRAP PLACED ON TOP OF YOUR ALARM CLOCK WILL PREVENT YOU FROM
ROLLING OVER AND GOING BACK TO SLEEP AFTER YOU HIT THE SNOOZE BUTTON.
4. IF YOU HAVE A BAD COUGH, TAKE A LARGE DOSE OF LAXATIVES. THEN YOU'LL BE
AFRAID TO COUGH.
5. YOU ONLY NEED TWO TOOLS IN LIFE - Q20 AND DUCT TAPE. IF IT DOESN'T
MOVE AND SHOULD, USE THE Q20. IF IT SHOULDN'T MOVE AND DOES, USE THE DUCT
TAPE.
6. REMEMBER - EVERYONE SEEMS NORMAL UNTIL YOU GET TO KNOW THEM.
7. IF YOU CAN'T FIX IT WITH A HAMMER, YOU'VE GOT AN ELECTRICAL PROBLEM.
Wednesday, January 19, 2011
Upcoming Event for wine lovers :-)
The fabulous Up the Creek Music Festival is coming up again soon, taking place on the weekend of the 4th to 6th February 2011, on the river close to Swellendam. Last year, there were some good bands, great pseudo lillos on the river, and lots of interesting, friendly people.
Cost ranges depending on the accommodation you want to book for the weekend and also when you want to go (you can even go on the evening of the 3rd or just join for the Saturday and Sunday) so have a look at the website www.upthecreek.co.za . You can either bring your own tent or have one pitched for you at an additional cost of course. Your ticket covers a spot on the camping site, access to good music and sometimes gorgeous musicians, and a relaxed weekend sitting in the river soaking up the music and the atmosphere.
We wanted to get a group of people from the wine club to go this year as it is such fun. There will not be any wineries there though...so it is not strictly a wine only event...:-) . Dare I say it, there is life beyond wine though...
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